Super Mario Run (iOS)

Unlock Toad
Toad is a free My Nintendo reward. After linking Super Mario Run to your Nintendo Account, go to "My Nintendo" on the Super Mario Run kingdom screen or the My Nintendo website and redeem the Toad reward. Toad will be sent to the gift box in your kingdom.
Unlock Yoshi
Buy Yoshi's House from the shop and place it in your kingdom to unlock Yoshi. Before you can buy Yoshi's House, which costs 1000 coins, you must collect 30 Red Toads and 30 Yellow Toads in Rally mode.
Unlock Luigi
Buy Luigi's House from the shop and place it in your kingdom to unlock Luigi. Before you can buy Luigi's House, you must collect 150 Green Toads and 150 Purple Toads in Rally mode.
Unlock Toadette
Buy Toadette's House from the shop and place it in your kingdom to unlock Toadette. Before you can buy Toadette's House, you must collect 200 of each color Toad (Red, Blue, Green, Purple, and Yellow) in Rally mode.
Unlock Peach
Clear World 6-4 to unlock Peach.