The Mario hands, feet and head are a PVC material, while his body is a flexible plush material. He sits while supporting himself with his hands. In a sitting position, he measures 6 inches tall. His overalls are even a material resembling denim.
In 1989, Nintendo and McDonald's ran a Happy Meal promotion for Super Mario Bros. 3. There were a total of five toys given away with a purchase of a Happy Meal. One of the five was the toy for children 3 years and under.
In 2007, Nintendo and Wendy's ran a Kid's Meal promotion for the Nintendo Wii. There were a total of five toys given away with Kid's Meals, but only three were Mario related. The latter two featured ExciteTruck and WiiSports: Baseball.