Aw, it's not that bad... they're just trying to show that it's not just a Mario olympics game. If anything, it just makes Sonic look like a pest.
In addition, is this some sort of internet-exclusive vid? 'Cause it's referred to as "viral", and it seems to me that Nintendo has been sticking with those "Wii would like to play" ads (which suck, but what can ya do).