It's got a dumb name, but it's a neat idea. Younger gamers don't need 3DSs anyway, since it can ruin their eyesight. Given, you can turn off the 3D, but who's to say the kid doesn't discover how to do that and turn it back on (the parental controls don't seem to help in this case, as I've tried them out, but that's a rant for another time..)
I like the idea of a cheaper DS that plays everything. As long as it can do things like Streetpass and such too..