EXACTLY. I couldn't have said it better myself.
Wait, I...I just had an idea! I know that this will never happen a hillion jillion years, but what if Sony, Nintendo, and Microsoft all banded together to create one big cool game? It could be a shooter. Nintendo could do the whole "innovating" thing (like with Geist), Sony could add a cool story and list of weapons, and Microsoft could polish it all with Halo-style multiplayer and game engine (they could include cool racing segments). And it could come out on all four systems. And not suck. A game like this could bring together all of the constantly fighting game fans together to play deathmatch as football-playing ghosts driving cars that fire turtle shells at plumbers. That would rock so hard I would pee my pants.