After careful examination I have deduced that the sign is in fact pointing at a tiny Jesus on the cross. The sign obviously portrays the struggle of God vs. Dog in all of us. The words represent ... words, which are empty and meaningless. Just like Satan's lies trying deceive us and trick us into rejecting God. The arrow that points at Jesus represents action which speaks louder than words. These are the actions of Christ and our actions that emulate and honor Him.