We wouldn't lose if we won?
Actually, the answer was supposed to be that the tagline had already been used, but you get extra credit for going even deeper.
Another possible answer was that the "offer void in Utah" was a rather insanely obscure reference to the MST3K movie, reminding one that this movie would probably have been great for the show, but it's been cancelled for almost 10 years, which is very wrong. I didn't expect anyone to get that one, though.
And Glorb is also technically right, as the source image from Wikipedia was from the checkerboard article. I didn't check the chessboard article, which is apparently separate, for a picture.