"Tell me why you would buy a $600 PS3?" Peter Moore, a Microsoft vice president, said in an interview. "People are going to buy two (machines.) They're going to buy an Xbox and they're going to buy a Wii ... for the price of one PS3."
Moore then turned pitchman for Nintendo's Wii, the latest offering from the Japanese company that once dominated the video game industry.
"People will always gravitate toward a competitively priced product -- like what I believe Wii will be -- with innovative new designs and great intellectual property like Mario, Zelda and Metroid," Moore told Reuters.