The PSP commercial where the guy throws it off the top of the hill and other people catch it and throw it until it comes back to him was SUCH AN EASY TARGET for Nintendo. They could have the guy on the hill throw it off and cut to a guy playing a DS. The guy playing a DS is too busy to notice the flying PSP, so it hits the ground and breaks. The DS player looks at the shattered remains for a second and goes back to his game. Or how about when the PSP comes back to the original owner, he drops it off in a trash can, and the words "No one wants to play it" fade in. I know that Nintendo would never do it, and I'm on the neutral side of the DS vs. PSP "war," but Sony made some pretty terrible commercials for the PSP. Why did that guy get the impulse to throw his PSP off a hill anyway? If I had a PSP I'd never do that.