Eheheh! Quite famous that thing! X)
I remember that when Super Mario Sunshine came out in Italy, our Nintendo made a contest to find the real "copy" of Super Mario. This contest run all aorund Italy and all the partecipants have to be really Italian, to look like Mario (having moustaches and be a little fat especially XD.) and to talk like him (mamma mia! XD). NOT ONLY! In fact they had to be very athletic (like making high jumps, running fast, etc) and to be good cookers (in fact, during teh contest, they had to cook a very good pizza in a little time).
At the end the winner had a Game cube with Super Mario Sunshine and went to Caraibi! =D
If I find teh photo of the winner, I'll post it! ;)