Never from me. I use "Hell" only to refer to the place where evil people go, and even then, I don't tell people to go there. Once in a while I'll describe something from being there, for example the Satanic mockingbird from Hell (after it kept me up all night). What bothers me is when people use it to describe things all the time, especially "It's Hell-a cold in here!" and I'm like, "Hell's not a very cold place. You don't say, 'Freeze in Hell,' do you?" Of course this logic, is beyond most of the people who live here so they just say, "Shut up."