Yeah, Cleopatra Fortune is relatively easy compared to the stuff you were playing in #tmk. I cleared it in six days, playing a few runs every day.
Keep in mind that lines made entirely of a single type of piece (gem, sarcophagus, block, or mummy) will clear, and that while the presence of gravity may tempt you to build for chains, chains aren't viable in survival runs; rather, build for perfects. The game will throw easy perfect setups for you for the first five levels or so, so take advantage of that. Also keep in mind that a pyramid block, which clears all blocks of the same type as the one you land it on, will appear at levels 10, 40, 70, and the very end of 99.