This article was taken from Nintendojo.com.
Nintendo "Matures" at the Movies
Theaters featuring "Pre-Show Entertainment" such as AMC Theaters and Pacific Theaters have been showing an extremely intense Nintendo GameCube advertisement.
The advertisement features graphic imagery such as a bloody heart pumping and a closeup of a brainstem quivering. The cinematography featured in this advertisement is definitely something not seen by anything Nintendo related and adds a more "mature" flavor to the company.
Games featured in the advertisement include James Bond 007: NightFire, Medal of Honor: Frontline, Timesplitters 2, and of course Metroid Prime. Advertisements have been run before such big hit blockbusters as Star Trek: Nemesis and The Lord of the Rings: The Two Towers. (als)
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I'm glad Nintendo is finally adapting a more "adult" image with their video game advertisements. I hope Nintendo doesn't take things too far and create a new Grand Theft Auto franchise... though seeing how popular that series is, it might not be so bad. It will surely help to boost sales of their systems.