Haven't seen the first one (but I'd like to). As for the SMGDS "trailer", although I don't think that would be the best idea in real life, it's still an extremely well-done--shall we say, art project?--that plays with your head. In fact, I believe it's made by the same guy who fashioned that teaser for the fake "Nintendo ON" VR console (and the follow-up, bizarre, teaser involving 3-D).