You know what's kind of ironic, Microsoft does care about the gamers in much the same way Nintendo does. Do you respect them for that?
I never liked Microsoft's idea to enter the video game market. For one thing, they are trying to endorse their Xbox system so badly, though not many people are buying it (especially in Japan)!
Nintendo is having much more success with their GameCube and Game Boy Advance systems (Metroid, anyone?). That's why Nintendo is so superior over the competion, because people trust and respect their creativity.
Long live Nintendo (and Sony)!