Well, this whole thing reminds me of the Mountain Dew era of marketing (2001-2006, according to my data). Basically, this was where all games were marketed to buff, 25-year-old, Mountain Dew-guzzling, Doritoes-gorging, Xtreme sports-playing jocks who primarily played games with carjacking and peoplesmashing. Problem was, few people who play games are like that, no matter how much Spike TV said otherwise. I always found it puzzling, because the games themselves were still the same. But now the demographic shift has also caused a shift in the types of games out now, and this deeply concerns me.