E3 of last year.
I thikn this particular game was just an example of Gamecube-GBA connectivity. It took a picture (from the GBA) of the guy's face (the lights were weird, which is why he's golden-colored), then asked him questions an assigned him an occupation.
It was kinda cool; the Nintendo staff were represented as characters in the game (Miyamoto had a Mario hat and a Master Sword/Hylian shield.)
So... um, yeah. Strange stuff.
Go Moon!