Author Topic: Digital and Physical Release for New Super Mario Bros. 2 on 3DS  (Read 3621 times)


  • Trusts the fungus
« on: April 26, 2012, 07:45:04 PM »
Iwata revealed that the upcoming New Super Mario Bros. 2 will be simultaneously released as a cartridge and an eShop download.

Iwata directly stated that digital copies of retail titles would be available for direct purchase from the eShop itself, and that retail stores would be selling download codes for those same titles.

In a seeming contradiction, Iwata also seemed to state that Nintendo would be eschewing from the standard digital sales practice and selling through retail partners instead of directly to the consumer, thus letting stores set the prices of games.  Given that these two comments appear to flatly oppose each other, perhaps there was a mishap in translation.

Iwata regarding direct eShop sales of digital titles:
"Naturally, consumers can digitally buy packaged software at the Nintendo eShop."

Iwata regarding direct corporate sales of digital titles vs. retail sales of digital titles:
"As you can see here, in the common digital product distribution of today, it is the standard business model where the platform holder makes direct sales to consumers, which is often called the disintermediation type of digital product distribution. However, the digital product distribution channel Nintendo conceives is not the disintermediation type.

As you can see, Nintendo sells its digital download products to its retailers, and the retailers sell them to the consumers.

In this case, retailers are going to decide the retail prices of our digital download products, which have been decided by Nintendo so far. Nintendo will not be involved in the retailer’s retail price decision. Also, Nintendo has so far been shouldering the billing and the settlement costs at the Nintendo eShop business, but with this system, just like the ordinary packaged products, Nintendo will not shoulder these costs."

Source: NCL Financial Results Briefing for Fiscal Year Ended March 2012 (English)
« Last Edit: April 26, 2012, 10:01:38 PM by David »
Let's do the Mario, all together now!

« Reply #1 on: April 26, 2012, 10:17:59 PM »
What are the chances the digital version will cost just as much?
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« Reply #2 on: April 27, 2012, 12:47:08 AM »


  • Old Person™
« Reply #3 on: April 28, 2012, 07:45:27 AM »
If Nintendo controlled the price I would agree with you, but retailers love to undercut each other and offer special deals.  I can imagine a store like TRU or BB advertising Black Friday 3DS bundles with a free download.
“Evolution has shaped us with perceptions that allow us to survive. But part of that involves hiding from us the stuff we don’t need to know."