Heritage Auctions appears to have sold a sealed copy of the the US version of
Super Mario Bros.. What appears to have made this copy so valuable is the little plastic hangtab on the box -- only a small number of copies were sold in the hangtab version. It's interesting to note that these weren't the
first version of
Super Mario Bros. to hit the USA -- the ones for the initial launches weren't plastic wrapped.
Heritage Auctions issued a press release last year when its owner purchased a sticker-sealed copy of a launch
Super Mario Bros. for $100,150. (
Read here).