I believe it's Rabbids. It's a nice pun on the words "Rabbit" and "Rapid". Well, I think it's a pun on those words...
Oh, and I noticed the Rabbits (or Rabbids) on the pages, too. This months contest in NP should have been that if you can find all the Rabbids hidden in the magazene, a copy of the game would be reserved for you and would be delivered to you as soon as it comes out.