Toad is a free My Nintendo reward. After linking Super Mario Run to your Nintendo Account, go to "My Nintendo" on the Super Mario Run kingdom screen or the My Nintendo website and redeem the Toad reward. Toad will be sent to the gift box in your kingdom.

Buy Yoshi's House from the shop and place it in your kingdom to unlock Yoshi. Before you can buy Yoshi's House, which costs 1000 coins, you must collect 30 Red Toads and 30 Yellow Toads in Rally mode.

Buy Luigi's House from the shop and place it in your kingdom to unlock Luigi. Before you can buy Luigi's House, which costs 1000 coins, you must collect 150 Green Toads and 150 Purple Toads in Rally mode.

Buy Toadette's House from the shop and place it in your kingdom to unlock Toadette. Before you can buy Toadette's House, which costs 1000 coins, you must collect 200 of each color Toad (Red, Blue, Green, Purple, and Yellow) in Rally mode.

Clear World 6-4 to unlock Peach.

Clear World 6-4 to unlock World ★. Each of the nine courses in World ★ must be unlocked separately by completing certain requirements.

Buy Blue Yoshi's House from the shop and place it in your kingdom to unlock Blue Yoshi. Before you can buy Blue Yoshi's House, which costs 800 coins, you must collect 50 Red Toads and 50 Blue Toads in Rally mode.

Buy Yellow Yoshi's House from the shop and place it in your kingdom to unlock Yellow Yoshi. Before you can buy Yellow Yoshi's House, which costs 5000 coins, you must collect 300 Blue Toads, 300 Green Toads, and 200 Purple Toads in Rally mode.

Buy Purple Yoshi's House from the shop and place it in your kingdom to unlock Purple Yoshi. Before you can buy Purple Yoshi's House, which costs 3000 coins, you must collect 150 Blue Toads, 150 Green Toads, and 100 Purple Toads in Rally mode.

Buy Red Yoshi's House from the shop and place it in your kingdom to unlock Red Yoshi. Before you can buy Red Yoshi's House, which costs 50000 coins, you must collect 1000 Yellow Toads and 9999 total Toads from Rally mode.

After collecting all 120 Pink Coins in Tour mode, get the Pink Coin Pipe from the shop (it's free), then place it in your kingdom. Tap the Pink Coin Pipe in your kingdom to play Special Course 1.

After collecting all 120 Purple Coins in Tour mode, get the Purple Coin Pipe from the shop (it's free), then place it in your kingdom. Tap the Purple Coin Pipe on the kingdom screen to play Special Course 2.

After collecting all 120 Black Coins in Tour mode, get the Black Coin Pipe from the shop (it's free), then place it in your kingdom. Tap the Black Coin Pipe on the kingdom screen to play Special Course 3.

After collecting all 45 Black Coins in World Star, get the Star Coin Pipe from the shop (it's free), then place it in your kingdom. Tap the Star Coin Pipe on the kingdom screen to play Special Course ★.